Question 1

What is the scope of the MS in Digital Marketing and Media program?

Accepted Answer

The MS in Digital Marketing and Media is an engaging yet rigorous 7.5 months online (with MICA) and 12-months on-campus (Katz School of Science and Health at Yeshiva University, U.S.A.) program designed for students to develop practical knowledge and skills, establish a professional network, and accelerate entry into the field of media, mobile marketing and digital media. The student as part of this program will receive dual certification - an Advanced Certificate in Digital Marketing and Communication from MICA and a Master’s degree in MS in Digital Marketing and Media from Katz School of Science and Health at Yeshiva University U.S.A.

Question 2

What should I expect from MS in Digital Marketing and Media?

Accepted Answer

The MS in Digital Marketing and Media program equips students with the skills needed to meet the high demand in the field of digital media. The curriculum focuses on essential areas such as communications, digital and social strategies, and marketing analytics, and provides hands-on experience through real-world projects. With diverse programming options, students can tailor their studies to align with their interests and career goals. Additionally, the program facilitates the development of a strong professional network, allowing students to connect with industry leaders. Graduates of the program can pursue rewarding careers as Brand Manager, Client Servicing Manager, Advertising Manager, Senior Digital Marketing Analysts, Digital and Website Specialist, Social Media Manager. Upon program completion, students also have the opportunity to apply for OPT in the U.S.A., and receive support from Katz School of Science and Health at Yeshiva University Career Services to kickstart their careers in the United States.

Question 3

Which topics are going to be covered as part of the online coursework?

Accepted Answer

The program is designed for professionals with limited marketing experience to help them build their understanding from the basics to an advanced level. The program covers topics such as fundamentals of marketing, social media marketing and digital marketing channels and metrics as well as important marketing concepts such as SEO, SEM, content marketing, web analytics, display advertising and many more.

Question 4

What type of learning experience should I expect from the online coursework?

Accepted Answer

The online learning experience will be a mix of interactive lectures from industry leaders as well as world-renowned faculty. Additionally, the program comprises live lectures dedicated to solving your academic queries and reinforcing learning.

Question 5

Is any certification granted at the end of the program?

Accepted Answer

Post successful completion of the online program, an Advanced Certificate in Digital Marketing and Communication certificate would be awarded from MICA and on completion of the on-campus degree program, a Master's degree in MS in Digital Marketing and Media shall be conferred upon by Katz School of Science and Health at Yeshiva University.

Question 6

Can I sign up only for a few specific modules if I am interested in it?

Accepted Answer

No, the program is designed to be completed in its entirety, and cannot be taken as standalone modules.

Question 7

Why should you pursue MS in Digital Marketing and Media from Katz School of Science and Health at Yeshiva University, U.S.A.?

Accepted Answer

Learn Evidence-Driven Marketing Strategies: Students learn strategies backed by data and evidence to identify and segment markets, engage potential consumers, and convert them into loyal customers.
Experiential Learning: Students receive the opportunities to gain industry experience via internships and research projects, allowing them to apply their skills in real-world settings and build a strong portfolio.
STEM-OPT Eligibility: International students can benefit from Optional Practical Training (OPT) opportunities in the STEM field, allowing them to gain valuable work experience in the United States after graduation.
Unparalleled Learning & Growth Opportunities: The U.S. has a thriving digital marketing industry, with many companies actively seeking skilled professionals. Moreover, New York City is one of the world’s leading digital metropolises.
Career Opportunities: Yeshiva has impressive career outcomes, as 95% of its graduates secure employment within 6 months of completing the coursework, indicating Yeshiva’s commitment to laying the foundation for graduates’ successful careers and facilitating valuable job connections.
Career Support and Networking: Yeshiva focuses on building meaningful professional relationships for its graduates via Shevet Glaubach Center for Career Strategy and Professional Development.
Expert’s Guidance: Learners receive industry mentorship and receive the opportunity to showcase and publish their research at Katz School's annual Symposium on Science, Technology, and Health.
Lucrative Salaries: Per Glassdoor, the estimated total pay for a Digital Marketing Graduate is $69,400 per year in the USA.

Question 8

Can international students work to pay for their educational expenses?

Accepted Answer

All students in the USA with a valid F-1 Visa are not eligible to work off-campus. Rather, such students are eligible to work on-campus as graduate assistants or research assistants or other on-campus ad-hoc jobs and receive compensation, beginning in their first semester. The list of available positions will be provided in advance of the Fall semester (please note the number of these positions are limited and not guaranteed).

Question 9

Will I be supported for TOEFL/IELTS/PTE or other English language exams during this program?

Accepted Answer

Yes, upGrad will help you prepare for the English proficiency test to establish your current English proficiency to be eligible for the Master's program in the U.S.A.

Question 10

When will I go to Katz School of Science and Health at Yeshiva University, U.S.A.?

Accepted Answer

Katz School of Science and Health at Yeshiva University offers 2 intakes for students coming through the accelerator route. The first intake of the year will be the January (spring) intake and the second intake of the year will be September (Fall). Though the application process for Katz School of Science and Health at Yeshiva University will start during the MICA online program, you will be able to go to Katz School of Science and Health at Yeshiva University in the nearest intake which is at least 3 months away from completion of your MICA program.

Question 11

When will I get an Offer Letter from Katz School of Science and Health at Yeshiva University?

Accepted Answer

upGrad will apply for you to Katz School of Science and Health at Yeshiva University once all the documents are provided by you (as given in the offer letter issued to you by upGrad). Apart from the documents mentioned in the offer letter of Katz School of Science and Health at Yeshiva University you will have to give proof of English proficiency for application of admission in Katz School of Science and Health at Yeshiva University. upGrad will support you to get your English proficiency scores within 3 months of the start of the batch to accelerate this process.

Question 12

How do I know if the program is right for me?

Accepted Answer

Yeshiva's M.S. in Digital Marketing and Media is ideal for individuals aiming to excel in the rapidly evolving marketing landscape, which includes the metaverse, AI, virtual & augmented reality, hybrid events, mobile marketing, hyper-personalization, and marketing automation.
This STEM-approved program offers an interactive learning approach through blended learning, case studies, and immersive projects, equipping learners with the skills to thrive in the fast-paced, hyper-connected marketing world.
Graduates of the program can pursue diverse global career opportunities as Brand Managers, Advertising Managers, Social Media Managers, and more, making it a valuable choice for aspiring marketing professionals.

Question 13

Is there any minimum educational qualification required to take this program?

Accepted Answer

To be eligible for the program, the following criteria need to be fulfilled:
For MICA:

Bachelor’s degree with minimum 65% marks or above. The awarding University must be NAAC A or higher (The HEI must have been rated in 2020/2021/2022/2023).
Maximum backlogs (ATKTs) accepted will be 5.

For Yeshiva University:

An aggregate score of 65% or 6.5 CGPA or above in the Advanced Certificate in Digital Marketing and Communication from MICA with a minimum of 65% or 6.5 CGPA in each core course.
English Proficiency Requirements are TOEFL of >=85 overall with sectional score on speaking no less than 20 and other sections no less than 18 or IELTS Academic >= 6.5 overall with no sectional score less than 6.0 or Duolingo -115 overall with no sectional score less than 100 or PTE - 61 overall with no sectional score below 55.

Question 14

Is work experience required for this course?

Accepted Answer

A relevant professional work experience is recommended but not mandatory.

Question 15

What is the application process for the program and what are the timelines?

Accepted Answer

You can start the application process by submitting the application. Applications have already started for the next cohort.

Question 16

What is the selection process for this program?

Accepted Answer

There are 4 simple steps in the Admission Process which is detailed as.
Step 1- Complete Application -Complete your application and submit the required details. The Admissions Committee will then review your application - which include your work experience & educational background.
Step 2- Apply for the Scholarship- Submit your Statement of Purpose to join a MICA Program.
Step 3- Get Shortlisted & Receive the Offer Letter- Upon qualifying, an Offer Letter will be sent to you confirming your admission to the course.
Step 4- Block your Seat - Block your seat with an initial payment of INR 25,000 to enroll into the Program. Begin your leadership journey.

Question 17

What is the list of documents required for the application ?

Accepted Answer

Class 12th transcripts
Official associate degree transcript, stating degree conferral and date
Copies of passport
Statement of Purpose
Two letters of recommendation (academic/professional)
Resume
Proof of English Proficiency (TOEFL iBT, IELTS, PTE, etc.)

Question 18

What is the time commitment expected for the program?

Accepted Answer

At least 12-15 hours per week of time commitment is expected to be able to complete this program.

Question 19

How will my doubts/questions be addressed in an online program?

Accepted Answer

Peer-to-peer discussion forum where you can post your queries and your peers/faculty/teaching assistants answer your queries within a day. Regular Q&A sessions with faculty to get clarification on conceptual doubts.

Question 20

No cost CC EMI FAQ's

Accepted Answer

0% EMI with Finance partners /Credit card option availability will vary program wise.

1. Which banks allow using 0% Credit card EMI or Credit card EMI?
No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank, State Bank of India, CITIBANK and HSBC)
2. Is there any minimum transaction limit ?
Yes. 50000 is the minimum.

3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
No. ONLY 12 months is available irrespective of the Program enrolled.

4. Will I have to pay any extra amount for the EMI transaction?
If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.

5. Are there any fees or down payment?
Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.

6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?
Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.

7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?
Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.

8. Can I Pay Using Multiple Credit Cards ?
Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :
HDFC Card – Part payment – INR 100000
ICICI Card – Part payment – INR 50000

9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.

10. Why is the entire amount blocked on my credit card?
Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.

11. Why is interest getting charged on No Cost EMI?
Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.

Eg. Amount payable to upGrad: INR 405000
Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
[Note: Interest factor is reducing rate and not Flat rate]
EMI AMOUNT = INR 33750 x 12 = INR 405000
Effectively, you have taken loan on 379,850 instead of 405,000

Question 21

Is there any deferral or refund policy for this program?

Accepted Answer

Refund Policy: (Programs without prep-session component)

Student must pay an applicable caution money for the enrollment to the Program. This caution money will be adjustable against the total Program fee payable by the student.
Once the student has made a partial or full payment of Program fee, such student can claim a refund for this amount at any time before the cohort start date by raising a refund request through ‘My applications’ page on our website (www.upgrad.com), stating the specific reason for the refund. The refund shall be subject to deduction of Rs. 10,000/- towards processing fee. If less than Rs. 10,000/- have been paid in total, student shall not be eligible for any refund in such case.
Student shall not be eligible for any refund, once the cohort starts. This is applicable even for those students who could not complete their payment and could not be enrolled in the cohort opted for. However, the student can raise a request for Pre-Program deferral as per the policy defined below for the same.
Refund shall be processed to an eligible student within 30 working days from the date of receipt of refund form from the applicant student in this regard.
You shall not be eligible for refund of any amount paid towards the Program in case any discrepancy is identified between your application and self-attested documents including but not limiting to wrong details about your grades or any other incorrect information provided in your application.

Deferral Policy: (Pre- Program Commencement)

If a student, due to unavoidable circumstances is unable to commence with the cohort and requests for a deferral before the cohort starts, we provide the opportunity for the student to defer to another cohort.
To do so, the student will be required to pay 50% of the total Program fee amount (inclusive of taxes) before the deferral can be approved. Till this is completed, the student will be assumed to be continuing in the same cohort.
A student can request for deferral to any of the cohorts starting in the next 3 months from the start date of the initial batch in which the student was originally enrolled for.
For the first deferral request, subject to point #2 of the Pre-Program Deferral Policy, no additional charges shall be levied.
If a student wants to defer his enrolment second time, such student will have to make an additional payment of Rs.10,000 as Deferral fee, and this amount shall be non-refundable under any circumstances. Once this payment is done, student will be eligible to defer to any of the cohort starting in next 3 months from the current cohort.
The student has time till the current cohort launch date to make the payment of the balance 50% Program fee, post which the deferral request will expire. Once the deferral window expires and if such student wants to withdraw his or her enrolment from the said Program, the refund policy will be applicable.
The student shall be liable to pay the differential Program fees between the two cohorts if any.

Deferral Policy: (Post Program Commencement)

If a student is facing severe issues in dedicating time to the course or has medical issues, we provide the opportunity for the student to defer the enrolment to another cohort.
To do so, learner must raise a request through ‘My applications’ page on our website (www.upgrad.com) stating the specific reason for deferral.
A student can request for deferral only once and to either of the scheduled cohorts to start in the next one (1) year from the start date of the initial cohort in which the student was originally enrolled for.
The student will be required to pay a deferral fees of 10% of the total course amount fee + Taxes if any along with the differential Program fee between the two cohorts
The deferral request will be approved once the deferral fee is paid. Till this is completed, the student will be assumed to be continuing in the same cohort.
The student has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort.
If the student completes the deferral payment as per point #4 of this policy, the student’s login will be disabled, the student will no longer be a part of the deferred cohort and the student will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress till that point will be carried forward as it is to the new cohort. For clarification, the grades of the graded assignments will be carried forward, whether or not the student had submitted these grading during the initial stage.
The deferral can only be requested during the batch for which the student has enrolled is ongoing. Once the cohort is completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the “last grace deadline” as communicated by upGrad.

MS in Digital Marketing and Media

Key Benefits of the Program

VND236 Million

Upto36 Months

USD69 K

Program Structure and Fees

Country

Course Name

Eligibility

Tuition Fees

Cost of Living

Mode of Teaching

Duration

Country

Course Name

Eligibility

Tuition Fees

Cost of Living

Mode of Teaching

Duration

Other Benefits

About MICA

About Yeshiva University

About USA

Career Opportunities

Digital Marketing and Media

Brand Manager

Client Service Manager

Digital Marketing Specialist

Advertising Manager

Social Media Manager

Syllabus

MICA Advanced Certificate in Digital Marketing and Communication

Yeshiva UniversityMS in Digital Marketing and Media

Frequently Asked Questions

Course Curriculum